COMMERCIAL & LIFESTYLE PHOTOGRAPHY | SELINA | BRAZIL

Sailboat bow pointing towards tropical islands with turquoise water and mountain views.

SELINA


The way we work and travel has changed.

Enter the rise of the digital nomad.

SELINA


The way we work and travel has changed.

Enter the rise of the digital nomad.

THE BACKGROUND


The Covid-19 pandemic had hard hitting impact far and wide. One of the effected areas that was seen in most, was the workplace.


Selina are a co-live accommodation operating 150+ properties across the world. Their focus on community, co-living and co-working for digital nomads saw them go public in 2020.


As part of their stratospheric rise to global fame amongst a target 18-30 audience, content plays a key role in their marketing strategy.

THE BRIEF


Follow 2 x groups of 20+ co-livers across 6 x locations throughout Brazil, documenting their life and time within the Selina properties and offered experiences.


Content was to be used across all social and digital touch points both in Brazil and globally.

Aerial view of a coastal city with mountains, historic buildings and a golden domed church.
Modern hostel room with exposed brick walls, arched windows, and stylish furniture.
Yoga class practicing side plank poses in front of a studio window.
People relaxing on brown leather sofa with city skyline view through large windows.
Two people relaxing on a leather couch in a modern hostel lounge with red windows.
Audience watching a presentation in a dimly lit room with projector screen.
Stand-up comedy performance in a cozy room with vintage music posters on the wall.
Social gathering with drinks in a hallway setting.
Restaurant interior with tropical wall murals and diners seated beneath an arched doorway.
Group of friends chatting and laughing on a colorful cobblestone street.
Cable car over Guanabara Bay in Rio with sailboats and city skyline in background.
Tourists taking group photo in front of Christ the Redeemer statue in Rio de Janeiro.
Three friends enjoying scenic view of Rio de Janeiro from cable car overlooking mountains and beaches.
Aerial view of a beach bar and surfing spot with colorful shacks along the coastline.
Aerial view of yacht anchored in crystal clear turquoise waters.
Sailboat anchored near tropical beach with lush mountain backdrop.
Brazilian flag flying from white sailboat mast against cloudy sky.
Person in yellow shirt against blue sail background making peace sign.
Group of people dancing and celebrating on a boat deck during a sunny day on the water.
Person enjoying a sunny day on a boat with sunglasses and blue nail polish.
Friends laughing and enjoying a boat ride on sunny day at sea.
Person in yellow shorts standing on a paddleboard with arms raised triumphantly in turquoise waters.
Close-up of colorful mirrored sunglasses reflecting sunset colors.
Hikers walking on a dirt trail through lush forest vegetation on a sunny day.
Hikers on coastal trail overlooking dramatic ocean cliffs and turquoise waters.
Four people hiking along a rocky ridge against cloudy skies.
Group of adventurers resting on dramatic coastal rock formations surrounded by green vegetation.
People exploring rocky tide pools near ocean with layered stone formations in foreground.
Two people giving thumbs up while standing on a concrete balcony on a sunny day.
Friends enjoying drinks and conversation during an outdoor picnic in a tropical garden setting.
Gourmet dish served in cast iron skillet with creamy sauce and garnishes on white plate.
Margarita cocktail with salt rim and lime garnish on black background.
Concert performers on stage illuminated by purple lighting during nighttime show.
People dancing and celebrating at a nightclub under purple lighting with decorative patterns on the ceiling.
Silhouettes of beachgoers walking along a serene shoreline during sunset with snow-covered trees in the distance.

THE RESULTS


  • 1000+ pieces of stills and video
  • Content used across country and global social channels and website
  • Increased awareness of the Selina brand among focus audience.


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