Travel accessories and colorful floral sandals arranged with luggage and clothing items.
Hands decorating sandals with colorful floral embellishments on white surface.
Person relaxing on grey couch wearing colorful floral sandals with yellow flowers in foreground.
Person lounging on grey sofa wearing black outfit and decorative floral sandals.
Person in coral dress sitting on railing wearing floral sandals with palm trees in background.
Person relaxing on outdoor cushions wearing coral sweater and floral sandals.
Close-up of black sandals decorated with colorful floral embellishments against blue sky.
Person lounging on beach blanket with colorful floral sandals and straw bag.
Brown leather sandals with vibrant pink flower decorations displayed on a light stone surface.
Hand holding brown sandals with pink flowers against a sandy beach backdrop.
Tall palm trees stand against a bright turquoise sky in a tropical setting.
Sandals with green and pink flowers arranged on a blue mosaic tile with text reading 'TO SEE CHANGE'.
Stylish summer beach scene with sandals and a straw bag against mountain backdrop.
Green floral sandals shown in sunlit garden with yellow flowers.
Leather sandals with mint green flower accents photographed against blooming yellow flowers.
Pink flower-adorned sandals framed against coastal mountain landscape.
Summer beach scene with stylish sandals against rocky coastal backdrop.
Orange and checkered summer outfits styled with floral sandals on rocky terrain.
Feet wearing green floral sandals walking on rocky terrain in natural sunlight.
Person wearing orange outfit and green sandals relaxing on coastal rocks against blue sky.
Two figures standing against massive boulder formation in sunset lighting.
Close-up of feet wearing decorative sandals with red and green floral embellishments.
Turquoise water flowing between golden coastal rocks during sunset.
Two people in orange outfits pose on large boulder against deep blue sky.
Sandals with pink bow detail shown against coastal mountain backdrop with Camia branding.
Fashion advertisement showing models in orange outfits against rock wall with Camia text overlay.
Green floral sandals shown against yellow wildflowers with Camia text overlay.

THE BRIEF


Create a stills and video campaign to celebrate the launch of a new customisable sandal with accessories made from waste fashion scraps.


THE BRAND


Camia represents a new way of consuming fashion - by purchasing one base shoe you are able to dress the item in different ways, meaning multiple looks with just one base.


This allows owners to travel lighter, smarter and freer, whilst knowing they are shopping more consciously - a new innovative approach to the shoe industry.

THE IDEA


"A Story Of Change".


A campaign made for the Camia consumer - a modern female - nomadic, adventurous and smart, yet conscious, considered and aware.


A Story Of Change joins friends as they travel, work and live in locations across the globe, whilst outlining and showcasing the key brand benefits and it's core connection to nature.

The Story

"We live in a time of change.

A constantly evolving eternal flow.

A dance of collective energy.

The way we live, the way we work, the way we consume.

A story of change is a story of evolution.

A story of exploration, of intrigue, and of excitement.

At Camia, we believe in the power of conscious change.

And exist to inspire the same in you.

Join us as we journey, together."

THE FILM


The final hero video, shot on location in Cape Town, South Africa.

“WE want to cry with happiness! Everything is perfect. I've said it before but you are a true artist, we feel so lucky to be working with you. Thank you yet again, we can't wait for the next one!”

CAMIA | SHOE CAMPAIGN PHOTO VIDEO SHOOT | SUMMER


View and shop the collection from Camia here.

like what you see?