Person lounging on leather couch wearing white sweater and sparkly socks.
Glittery fishnet stockings and red heels shown against dark wood with cocktail glasses on a table.
Legs in sparkly dress and red heels propped up with cocktail glasses on a dark table.
Red stiletto heels on a red pool table with billiard balls visible in the corner.
Cocktail glasses and colorful pool balls on a red felt table with silver tinsel decorations.
Silver tinsel and red shoes shown against a burgundy couch in dim lighting.
Fishnet stockings with decorative letter M and red heels on burgundy seating with cocktail glasses.
Black studded handbag and heels arranged on red velvet couch with martini glass.
White cardigan and fishnet stockings with decorative letters shown against tile floor.
Dark elegant high heels hanging dramatically against red lighting.

THE BRIEF


Create a festive campaign shoot to drive interest around newly launched sustainable shoe brand, Camia, at the season for gifting.


The unique design of the shoe allows one base to have multiple looks through a variety of customisable straps made from fashion scraps and offcuts.


Full creative freedom was given in creative development and execution.

THE IDEA


Analog, film style photography has been slowly making a come back. The retro, disposable camera look gives an authentic, behind the scenes feel to images that is unique amongst the plethora of more polished, commercially produced content.


A Christmas party amongst friends concept was born.


Bringing together a group of six girl friends in a speakeasy style cocktail venue, the shoot would give an intimate and playful feel, with all models wearing the same shoe, with different looks, provoking intrigue and excitement at an important time of year for sales.



“You are a true artist. Your vision and moodboard were a perfect match. I am literally in love. love love love! 🩷🩷🩷”

CAMIA | SHOE CAMPAIGN PHOTO SHOOT | FESTIVE

like what you see?