PRAIA

The Palermo


Inspired by the iconic 90's film Fear and Loathing in Las Vegas, alongside a healthy dose of Italian flair nodding to the European city the model took its name from, this campaign takes viewers through the story of two friends road tripping their way to a party.


Night or day, the sunglasses always remain.


For those that live by the sun.

A collage of lifestyle photos featuring food, drinks, cars, and social gatherings in a vintage-inspired moodboard style.
Vintage light blue Cadillac convertible driving down a winding mountain road on a sunny day.
Two people sit in a convertible car with mountainous terrain visible in the background on a sunny day.
Road trip companions driving through scenic mountain landscape in convertible car during golden hour.
Retro-style photo of someone wearing a bucket hat and sunglasses relaxing in a car seat on a sunny day.
Stylish shot of person with sunglasses reflected in side mirror of car against vibrant blue sky.
Two pairs of vintage sunglasses rest on a turquoise surface near the chrome trim of a classic car in retro styling.
Artistic portrait of someone wearing retro sunglasses and a bucket hat against a turquoise sky backdrop.
A sun-lit closeup photo of two smiling friends wearing sunglasses laying back and enjoying a sunny day outdoors.
A stylish woman in yellow-tinted glasses and headscarf sits at a restaurant table with pasta dishes.
Two people in sunglasses enjoy a stylish dinner with candles and plates at a restaurant with ornate patterned walls.
Two stylish friends enjoy a romantic candlelit dinner with pasta and wine at an intimate restaurant setting.
An open vintage suitcase displays a collection of retro sunglasses and yellow wallets on a patterned surface.
Creative mirror reflection shot captured through doorway showing someone relaxing in chair with dramatic lighting.
Fashion portrait of model wearing retro aviator sunglasses and patterned scarf against window light in vintage style.
A person with curly hair wearing sunglasses and a floral patterned shirt poses with a candlestick in a dimly lit setting.
Party scene with people in evening wear at a dimly lit venue with green wall panels and decorative furnishings.
People relaxing on a couch with sunglasses and bottles of wine, surrounded by decorative tigers and artwork.
Friends lounging on a couch during a party with colorful sunglasses and decorative eye pillow.
Two people smiling and relaxing in a casual setting with burgundy boots visible in the frame above them.
A vintage light blue Cadillac convertible drives down a sunny rural road in a retro summer scene with Praia text overlay.
Vintage-styled advertisement for Praia Eyewear featuring model in floral embroidered shirt holding candle in dark moody setting.
Contemporary sunglasses advertisement featuring model in orange shirt against blue sky with reflective surface.

THE CAMPAIGN FILM


Watch the campaign film here.


“What a campaign! one of our biggest and best yet. From the very first meeting to launch, it's been nothing but a pleasure.

You were creative, dedicated and thoughtful through every step of the process. from brainstorming themes, models and locations, down to the finest details of prop use, you were involved wholeheartedly to the finest detail. Thank you for your dedication and hard work throughout!”

PRAIA PALERMO | SOUTH AFRICA | CAMPAIGN PRODUCTION AND PHOTO / film SHOOT

Credits:


Production: MAAS Studio

DOP & Stills: Jerome Maas

Cinematographer: Michael Kopp

Stylist: Natasha Els

Photo Assist: Marina Geckeler


See more at the official Praia Instagram here or on their website here.

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